The Latest Ad Hoc Mobile Personal Tech Networking Device Patent by Apple

Every day the smart phone market has something new to say, new to report, or more information to retort. For instance, now Apple is upping the ante on their control over the smart phones they sell, and has decided to apply for a few new patents. Yes, this is all typical in Apple Style, and yet, one of those patents is very telling to us at our Internet style Think Tank, as we are constantly remunerating about such things.

Great article on August 20, 2010 in ARS Technica entitled; “Apple May Be Looking to Lock Out Unauthorized iOS Users,” by Chris Foresman who reported that Apple filed a patent titled; “Systems and Methods for Identifying Users of an Electronic Device,” such as heartbeat analysis, photo, voice print, and suspicious behavior uncommon to the known user.

So, I guess a thief who has stolen the phone would then be giving away his/her picture, voice print, keystrokes, and Global Position (location). The patent appears to also be able to turn off phone, erase hard-drive, and download all information to the “cloud” which is to protect the user. Yes, very nice, but with this technology, the authorities could also shut-it-down if the individual was suspected of being a bad guy, rioter, terrorist, etc. too.

Now then some folks at Slash-Dot ask, well would this also allow Apple to shut off those who “jail-break” from Apple’s proprietary software? A great question posed by SoulSkill (screen name). A very good question, and inquiring minds, like mine want to know. But I also suspect that by having this feature, it means that the US Army would be interested in this for our “Blue Force” tracking in the Net Centric or rather Ad Hoc networked battlespace too. See that point.

If an enemy gets a hold of one of their mobile devices, boom! – it is shut off and we have a picture of the enemy’s camp, and what questions are asked, and the position of the soldier or device? Wow, now that is what I call using privileged information during interrogation. It also helps Apple sell its devices to the US Government over competitors like Motorola, Nokia, HTC, Google, and Blackberry too.

Unfortunately, this will totally fuel new conspiracy theories and NSA fringe seekers living in old cold war missile silos waiting for the apocalypse or Terminator’s SkyNet to take over? Is this more big brother, or just upping the stakes in the world of personal tech, and government, military security for communication devices? You decide, I’ve already decided for myself.

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Cheap Apple iPod Nano

The iPod nano is Apple’s fourth digital audio player combining features of both the iPod shuffle and iPod. It was introduced on September 7, 2005, replacing the iPod mini, which was discontinued on the same day. The replacement of the mini took Macintosh websites and the press completely by surprise since, although there were rumors about a new flash memory-based iPod, there was no prior notice of the mini being discontinued.

Work on development of the new design of the iPod nano started only nine months before the launch date. The iPod nano has more flash memory storage than is used in the iPod shuffle and has a miniaturized version of the color screen and click wheel found on the full-sized iPods. The screen also has a higher resolution than the old grayscale iPod, allowing one more line of text than the mini’s screen. The battery and other internal parts were also reduced in size. The surface of the click wheel is slightly rough, allowing greater tactile feedback for out-of-sight operation.

Overview

Size comparison of iPod nano and standard-sized mouse.Advertising emphasizes the iPod nano’s small size: it is 1.6 inches (40 mm) wide, 3.5 inches (90 mm) long, 0.27 inches (6.9 mm) thick and weighs 1.5 ounces (42 grams). Its stated battery life is 14 hours. The screen is 176 x 132 pixels, 1.5 inches (38 mm) diagonal, and can display 65,536 colors (16-bit color).

The iPod nano works with iTunes on Mac OS X or Microsoft Windows (third-party software is available for platforms that Apple does not support). It connects through the same proprietary dock connector as the third-generation iPod, the fourth-generation iPod, and the iPod mini, using a USB 2.0 port on the user’s computer. Although it uses the same connection of Apple’s FireWire iPod Cable and can charge its battery over FireWire, the iPod nano does not support synchronizing over a FireWire connection. The iPod nano includes a stop watch and a multiple time zone clock function. There is also a combination lock feature that makes use of the click wheel to lock the iPod, and serves to secure the user’s calendar and contact information. It was also the first iPod to include a new lyrics screen, modifiable using iTunes.

The nano was launched in two colors (black or white) with two available sizes: 2 GB (roughly 500 songs) for $199 USD and 4 GB (1000 songs) for $249 USD. On February 7, 2006, Apple updated the lineup with the 1 GB model (240 songs) sold at $149. Apple also released some accessories, including armbands and silicone “tubes” designed to bring color to the nano and protect it from scratches, as well as a combination lanyard-earphone accessory that hangs around the neck, and avoids the problem of tangling earphone cords.

The iPod nano uses flash memory instead of a hard disk. As a result, it has no moving parts, making it immune to skipping and far more durable than disk-based players. The tradeoff is, like with all flash memory, it has a finite number of read/write cycles. Testing by technology-enthusiast website Ars Technica has shown that even after being driven over twice by a car, the unit’s screen was damaged but that it could still play music. The unit finally stopped playing music after being thrown 40 feet into the air.

Although the iPod nano costs more than the iPod mini range it replaced, it should be noted that the iPod nanos are priced exactly the same as the iPod minis (2 + 4GB) were when they were first launched back in 2004. Unlike previous iPods, Apple is not offering an optional FireWire cable for the iPod nano (nor the fifth-generation iPod). The lack of the remote connector found on the top of the iPod mini and Generations 3 and 4 of the iPod meant that a number of third-party accessories will not work with the iPod nano. However, since the removal of the remote connector from the main iPod line to the switch of the Universal Dock connector, manufacturers have been forced to develop alternatives to accessories that used it. The nano also lacks the TV-out and voice recording options of the larger iPods. Apple has also said that, unlike other iPods capable of storing photos, the iPod nano will not work with either Apple’s iPod Camera Connector or any camera connectors from third-party manufacturers.

Nike+iPod, released May 23, 2006, is one of the many accessories designed specifically for the iPod nano. The advantages of the Nike+iPod is to sync information including the distance traveled, running pace, or burned calories to the Nike+ website.

Electronics

The iPod nano uses general-purpose integrated circuits (IC) instead of smaller, low cost custom developed chips, possibly to reduce time-to-market. This design, however, increases the number of electronic components and increases the cost. Japanese engineers estimated the component cost of the 2 GB nano as between JPY22000 and JPY27000, which is high compared to the retail price of JPY21800. The cost of 2 GB NAND flash memory is about JPY14000. Apple opted for the higher cost 0603 (0.6 x 0.3mm) components, the latest surface mount technology, as opposed to cheaper but larger 1005 (1.0 x 0.5mm) components. In fact, there remains available real estate on the motherboard.

Consumer reactions

iPod nanoThe initial consumer response to the iPod nano was overwhelmingly positive and sales were heavy.The nano sold its first 1 million units in only 17 days, helping Apple to a record billion-dollar profit in 2005.

Apple’s release of the iPod nano as a replacement for the iPod mini is viewed by many as a risky move. The mini was not only Apple’s most popular MP3 player, it was still the world’s best-selling player up to the end of its lifespan; and sales of the mini did not appear to be slowing down. Steve Jobs has argued that the iPod nano is a necessary risk since competitors are beginning to catch up to the iPod mini in terms of design and features, and believes the iPod nano will prove to be even more popular and successful than the iPod mini. Analysts see this as part of the corporate culture of Apple, which relies heavily upon innovating to continue appealing to consumers.

Within days of the nano’s release, some users reported damage to the nano, suggesting that the LCD screen had become so scratched that it was unreadable, even when the backlight was on. Many have reported fine scratches on their nano caused by microfiber cloths. Other owners reported that their nano’s screen cracked with no provocation.On September 27, Apple confirmed a small percentage (“less than 1/10 of 1 percent”) of iPod nanos shipped with a faulty screen and agreed to replace any nanos with cracked screens, but denied the iPod nano was more susceptible to scratching than prior iPods.Apple started shipping iPod nanos with a protective sleeve to protect them from scratches. In October 2005, a class action lawsuit was filed against Apple, with the plaintiffs seeking reimbursement for the device, legal fees, and “unlawful or illegal profits” from sales of the iPod nano. Lawyers for the plaintiffs claim that the devices “scratch excessively during normal usage, rendering the screen on the nanos unreadable, and violating state consumer protection statutes”.Similar lawsuits were later filed in Mexico and the United Kingdom.Some commentators such as BusinessWeek’s Arik Hesseldahl have criticized the lawsuits. Hesseldahl dismissed them as “stupid” and suggested that they benefitted “no one but the trial lawyers,” but also suggested that Apple could have avoided litigation by offering “full refunds on unwanted nanos” instead of charging a re-stocking fee and lengthening the return period from 14 (if bought online) or 10 (if bought at retail) to 30 or 60 days.

Pope Benedict XVI owns a white 2GB iPod nano, becoming the first Pope to own an iPod.

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Apple MacBook MK4N2LL/A Guide – What Users Need to Know About This Light, Mobile Laptop

With a 12-inch stunning Retina display, optimized pixel design, and gorgeous color options (including gold), the Apple MacBook MK4N2LL/A is a very nice looking machine. It comes with a new Apple-designed, full-sized keyboard that features a “butterfly mechanism” for typing precision. The keys are larger, yet thinner, and allow for a comfortable typing experience.

Weighing just two pounds and measuring 13.1-mm thin, this is the thinnest and lightest MacBook ever. Two things everyone looks for in an ideal laptop are functionality and mobility. It’s not always easy to combine these two aspects, as a lightweight device doesn’t normally have the room for powerful hardware and a large storage capacity. This isn’t the case with the new MK4N2LL/A unit; it offers both functionality and mobility very effectively.

The trackpad is another important feature of any notebook or MacBook. This one is designed to allow easy navigation of the laptop’s features and interface, as it is “pressure-sensitive”. Depending on the amount of pressure you put down when using the trackpad, you can create specific functions. Its Taptic Engine utilizes haptic feedback to deliver click sensations.

The Apple MacBook MK4N2LL/A comes with all of these great specs:

• OS X 10.122 operating system

• M 1.2 GHz Intel Core dual-core processor (up to 2.6 GHz with turbo speed)

• 8GB soldered RAM (1600 MHz)

• 12 LCD widescreen display / LED backlighting / 2304 x 1440 resolution

• 256GB or 512 GB flash storage

• Intel HD graphics 5300

Apple MacBook MK4N2LL/A Storage Speed

Since the storage comes in flash form, it’s a lot faster than the average spinning hard drive. With Turbo Speed technology, the processor adds some speed to the MacBook as well. Choose the amount of storage space you need. You can save money if you stick with 256GB, which is plenty for the typical user. However, if you like to download a lot of large multimedia files, you might want to opt for the 512GB storage.

All of your data syncing and charging needs will be taken care of with the versatile USB-C port. The native DIsplayPort offers video output (via adapter) for VGA and HDMI. While the 12-inch display is nice to look at, many people prefer to connect their laptops up to larger displays.

No Apple MacBook MK4N2LL/A review is complete without mention of its long battery life. The 39.7 Wh capacity battery is capable of lasting for up to ten hours when fully charged. Also, the fanless architecture means that the system runs quietly. There is effective heat dissipation to prevent the machine from overheating.

Grab yourself some Apple coupons before ordering products online. You will likely be able to obtain Apple MacBook MK4N2LL/A discounts if you do your shopping at an internet retail store. If you’ve never used a MacBook before, the transition from a Windows notebook is an easy process – especially if you already have other Apple devices.

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The Paradox of Apple Cider Vinegar – To Use Or to Avoid in the Candida Treatment

If you’ll search the internet, you will find plenty of information regarding the Candida diet. Most of them will have something in common: they will recommend avoiding fermented foods, because those foods contain molds. Still, some of them will recommend to use apple cider vinegar; as a part of your diet or as a component for your enema recipes.

That is a very controversial issue in Candida diet: the use of apple cider vinegar. I’ve searched the internet, talked to microbiologists, to wine-makers, to alimentation technology specialists. Now I know how this vinegar is made, how does it works, and how candida reacts on it. The conclusion I made for me and which I want to share, is that raw apple cider vinegar is an excellent remedy for Candida symptoms.

The main point to pay attention too is the quality of apple vinegar. It should be raw unfiltered apple cider vinegar – the cloudy one, not the transparent one.

It should be cloudy because the transparent one undergone the process of clarifying, which involves the high temperature use. This high temperature kills all the good stuff in the apple vinegar.

Not only apple cider vinegar, being a fermented food helps to cure the Candida, sauerkraut is also good. The reason those two foods are good is the fermentation process. They are fermented by lactic bacteria – these bacteria are also contained in the vaginal flora and competing with yeasts for life-environment. These foods bring the good, friendly bacteria in our body. Both of them are also rich in digestive enzymes, which help to digest the food we eat.

The sauerkraut is fermented cabbage. Lactobacteria fermentates all the sugar contained in the cabbage. And the lack of sugars is like burned land to Candida: it starves to death.

Apple cider vinegar also works for Candida diet: it kills Candida directly. Actually, this vinegar is so good for Candida treatment, which sometimes it works too well. And brings some unpleasant reactions, known by Candida researchers as the die-off reaction or the Herxheimer reaction, which is a good thing, even if it feels pretty bad.

Apple cider vinegar is used to cure vaginal yeast infection, when used in douche. (I’ve seen this kind of douche sold in drugstores).

It can be applied on the skin – to cure the Candida skin and foot symptoms.

For intestinal Candida, water – vinegar enema is a perfect solution.

And it is widely used as a house – cleaning agent: it is perfect to clean your house from the mold. And molds are yeasts, you know.

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Five Reasons The Apple iPhone Will Fail in Japan

With Apple’s iPhone due to launch soon in Japan, and much hot air on the blogs and in the press on why the iPhone will or will not be a hit in Japan, it is timely to take a look at what aspects of Apple’s iPhone will make it a failure in Japan, that country where multi-function, multi-feature cell phones are the norm, and paying the equivalent of $500 dollars per phone is not unusual.

1. The carriers will kill Apple’s iPhone in Japan. The Japanese marketplace is littered with the corpses of failed foreign mobiles. Motorola’s smartphone is relegated to the back pages of the catalogues, and the Blackberry isn’t even offered as a consumer device. Nokia has seen limited success (or at least not absolute failure) with SoftBank, but the Razr barely made an impact with DoCoMo, and au don’t even bother. Apple’s iPhone will enter Japan’s market in this shadow of death, and Apple’s insistence on making a deal on its own terms will see carriers favour the more pliable Japanese manufacturers.

2. Its foreignness will kill Apple’s iPhone in Japan. As noted above, foreign phones come to Japan to die. From a consumer’s point of view, Apple’s iPhone will have to demonstrate that it understands the Japanese consumer, a consumer who likes the way his or her current phones work, who is used to a numeric keypad, and to whom an alphanumeric input might even be a novelty, as the penetration of computers, not just at home but at work too, is rather low. Does Apple’s iPhone really understand the Japanese mobile phone consumer?

3. Almost non-existent public wifi will kill Apple’s iPhone in Japan. One great thing about the iPhone is the seamless switching from WiFi to mobile networks. However, in Japan public hotspots are a rarity, with the only option often being stealing from a private individual’s poorly-configured home router. Most coffee shops and railway stations are dead wireless-wise, so the Japanese iPhone user will be stuck with the slower and more expensive 3G network.

4. The keyboard will kill Apple’s iPhone in Japan. As hinted above, almost all Japanese are intimately familiar with thumbing their mobile keypad while few are regular keyboard typers. Not just that, but Japanese keypads, rather than using the Western alphabet-based system (one key rotates through A-B-C-a-b-c, etc), they use kana-based syllabic input, so instead keys rotate through KA-KI-KU-KE-KO, for instace). Japanese iPhone users will need to be able to type one-handed hanging off a strap in a moving train, a task that the current iPhone keyboard is just not up to.

5. No strap eyelet will kill Apple’s iPhone in Japan. This is a bit of a silly one, admittedly, but it is the small things that can make the difference and illustrate that Steve Jobs understands the Japanese market. One way that Japanese express their individuality is to decorate their cell phone with straps; cute characters, screen cleaners, branded straps; Japanese of all ages will want to do the same with their iPhone, and with no eyelet on the current model, Apple deny them this option.

Given these factors above, it is little wonder that Apple’s iPhone in Japan is destined to not be the success it was in the United States.

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Some Amazing Facts About Apple

With the release of every new iPhone begins the huge waiting lines to grab one. Quite obvious! Because of the range of smart features and apps iPhones offer, they are worth investing. While you might know a lot about the iPhone you are using, we are sure there are certain surprising and interesting facts about Apple you are unaware of.

We’ve compiled a few facts about iPhones and the top iOS app development company, Apple.

1. iPhone Before Apple’s iPhone – You might feel amazed to know that before Apple ever released the iPhone, the name was already patented by the Cisco Systems. In fact, they litigated Apple for naming its smartphone as ‘iPhone’. The first iPhone by Cisco was a VoIP phone, which allowed users to make Skype calls without using a computer. Ultimately, both the companies reached an agreement, and have kept their rights to the name.

2. iPhone was conceptualized in late 1980s – Back in 1983, the developer of Apple computer, Hartmut Esslinger idealized a landline phone that had features somewhat similar to today’s iPhone and iPad with a stylus-controlled interface. Though, the design was never developed into a real iPhone, it’s surprising that Apple had iPhone ideas years ago. Just imagine, how the iPhone landscape and custom iPhone app development would look if that old prototype in 1983 had been released.

3. Bono exist in every iPhone – If you look closely to your iPhone, you’ll find that the artist’s icon in your Music app is originally a silhouette of Bono Vertigo – the U2 singer.

4. The App Store was the first place to download an iOS app legally – One of the most astonishing facts about Apple was the App Store, which was the only place to download free or paid iOS apps legally.

5. Samsung Manufactures iPhone’s Processors – Now this might surprise you greatly. While it is true that Samsung and Apple are arch rivals in the smartphone field, they both are partnered with each other. Apple has given Samsung the contract to make its computer chips.

6. 700 iPhones sold by far – Last year in March, Apple CEO Tim Cook revealed that Apple has sold nearly 700 million iPhones. Reports on Apple’s earnings suggest that growing iPhone sales may soon touch 800 million.

7. Texting became the trend with iPhones – Over 22% of people believe that sending a SMS is far better than calling. It started when Apple presented SMS.

8. iPhone was the Invention of the Year – Seeing the popularity of Apple iPhone, the Time Magazine named it as the “Invention of the Year” in 2007. It was indeed a revolutionary development.

9. The iPhone was named Purple – In the early days when the iPhone was being engineered, the nickname for the new phone was named as “Purple”. Even the iPhone section at the Apple headquarters was called “Purple Dorm” by the developers.

10. 2 Million iPhone apps – According to the reports, there are over 2 million iOS apps available in the Apple app store (as of June 2016). With this, the Apple app store becomes the second largest app store after Android, which has over 2. 2 million apps. This also makes Apple as the top iOS app development company.

11. iPhone 4 names Antennagate – The new metal design of iPhone 4 caused extensive problems among the users when it was found that calls were getting disconnected on holding the phone in a certain way. Because of its severity, it earned the name of Antennagate.

12. Steve Jobs pranked with Starbucks – It was in 2007 when Apple was introduced for the first time by CEO Steve Jobs. He made a prank call to Starbucks and ordered over 4,000 lattes and cancelled it immediately. This was certainly a good thing for the barista who took that call.

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5 Reasons the Apple Search Engine Could Happen Sooner or Later

Around 9 months ago, Facebook officially introduced its new social search engine to the public. With that announcement, now 4 tech juggernauts already have their own search engines. Google with its widely-popular “Google”, Microsoft with “Bing”, Yahoo with “Yahoo!” and last but not least, Facebook with its newly-announced “Graph Search”.

But what about Apple, the company that in the fiscal year of 2012 made more profits than even Google, Microsoft, Yahoo and Facebook combined? Does this Cupertino-based tech giant have any plan to follow Facebook’s footsteps to launch its own search engine in the near future?

How the Rumors Started?

Actually, the rumors about Apple’s search engine have become old news in tech world. As a matter of fact, many famous tech news portals from TechCrunch, Mashable and other sites, including analyst Gene Munster believed that Apple’s own search engine was in the making and would replace Google Search on iOS. Meanwhile, the writers at Forbes were also really vocal regarding this issue.

The sign of Apple removing Google Search from iOS was known publicly when Apple decided to deprive Google Maps on iOS 6 and replace it with its homemade Apple Maps, which sadly then became a huge flop for Apple.

Although Google Maps then made it back again on iOS 6 in the form of app on iTunes, many people believed that this could be the first sign that Apple Search is heading to iOS anytime soon. Unfortunately, we never heard about the existence of Apple’s search engine ever since.

But the rumors were raised again from the dead when Apple reportedly hired Bill Stasior, an Amazon’s executive who had years of experience in search engine world. He was assigned by Apple to handle the development of SIRI. And at the beginning of this year, we also saw Facebook introduce its brand new Graph Search to the world (of Facebook).

So the question is, with Google, Microsoft, Yahoo and Facebook having their own search engines, will Apple become the next tech giant to join these BIG FOUR in the search engine industry? What factors that will make Apple confident to build its own search engine for iOS users?

1. Apple Could Have a Long Term Profit Machine

Okay, first of all, by releasing its own search engine, Apple can finally have a full control over its search engine’s traffic and the most importantly, the advertising dollars, not Google anymore. So no doubt that Apple will benefit from the incoming traffic all over iOS ecosystem, which then can be channeled by Apple to its advertising partners or other departments that for sure will “print” more money for Apple.

And this means, in the long term future, Apple will finally have a much more promising profit machine than just selling products or iTunes contents, just like what Google already has today on its search engine.

2. SIRI = Apple’s Secret Weapon

Let’s not forget about SIRI, Apple’s most trusted personal assistant on iOS. SIRI made its first debut on iOS around 2 years ago. In that long timeframe, this intelligent knowledge navigator has been collecting a lot of users’ voice searching data through the iOS devices from all over the world.

SIRI might look inferior in its first debut, but if Apple could improve this feature much even further, especially since SIRI has been taken over by Bill Stasior, then it wouldn’t be so surprising if one day, SIRI could be one of the most powerful weapons that Apple could use to collect more users’ information to improve its search engine in the future, just like what Google has been doing in the past few years.

3. Growing iOS Ecosystem = The Home for the Apple Search Engine

The other factor that will likely bring more guts for Apple to remove Google Search from iOS is the fact that Apple has been selling tremendous amounts of iOS devices since the first iPhone was introduced to this world 6 years ago.

Up until now, Apple has sold more than 600 million units of iOS devices in the entire world. And the number could even be so much bigger if it’s combined with the newer models of iPhone, iPod Touch, iPad and iPad mini, plus with other Apple products. Well, that’s a lot, right? It’s like the population of one huge country.

4. Apple Search Integrated with iTunes Contents

Can you imagine that if Apple finally launches a perfectly usable search engine that can give accurate and fast results to the users, plus can deeply integrate the searching results with the contents available on iTunes, like apps, books, music, movies or TV series, there is a big chance that all the users in the huge iOS ecosystem will start looking Apple Search as a much more reliable search engine than Google.

Moreover, if Apple could improve its search engine to become much faster and more accurate than before, it wouldn’t be so surprising if one day, those users would be more comfortable of using Apple Search on iOS devices than Google because besides they are already comfortable with the Apple ecosystem and services, they also have invested a lot on iTunes.

And if Apple can take the advantage of having a huge iOS ecosystem to drive and even force all the iOS users to use Apple Search, then slowly but sure, the brand of Apple Search will start becoming as huge as Google – of course only in Apple ecosystem, not in the entire world.

5. Experts Will Help Improve the Apple Search Engine

Apple can also hire many tech engineers and even geniuses that are well-experienced in this search engine world to make sure that Apple Search or whatever it will be called, can give accurate results and great experience to the users. And that’s what matters a lot.

And if Apple is worried its search engine will be another huge failure just like Apple Maps, then Apple can just hire ex-staff from Google or Amazon, just like what they already did recently to help Apple fix the chaos on iOS Maps and SIRI.

Given that Apple has a lot of cash to spend from its big fat bank account, then it’s not gonna be very difficult for Apple to hire the right people to develop its search engine. Even though Apple Search will not be as great as Google (clearly), especially in terms of searching results and performance (absolutely), but at least, it’s still perfectly usable for iOS users. Furthermore, Apple Search will definitely improve over the time.

The Obstacles

Well, this is not going to be an easy journey for Apple because Apple obviously is not an expert in this industry. When it comes to internet search engine, most people will think about “Google”, not Yahoo or Bing. It’s like the brand of “iPad” that is insanely popular and ridiculously makes many non-tech-savvy users call all tablets as iPad.

Google is the result of never ending developments for many many years since 1997. So Google has been around in this industry since like – forever. That is something that cannot be achieved over night. And Apple knows that. Apple is not stupid, right?

It’s impossible if Apple wants to repeat the same exact mistake just like when it launched Apple Maps on iOS 6. Let’s face the fact – Apple Maps was a huge flop that had cost Apple its credibility and integrity around the tech community (hey, that rhymes!).

Therefore, Apple may need to take the shortcut in order to get the job done. And that’s by acquiring the existing search engine company and turning it into a more established and good looking product in Apple’s “Midas hands”, just like what Apple have done to iTunes, SIRI and other acquired products.

After that, Apple must also shake hands with Wikipedia, Yahoo Answers, Dictionary, Encyclopedia, Thesaurus and other big information database websites around the net, in order to make sure that its search engine is well armed to compete with Yahoo, Bing and the most importantly, Google.

The Final Decision

But Tim Cook should also remember that Apple shouldn’t launch its search engine too early just like what it did with Apple Maps. It’s really obvious that Apple doesn’t want to be thrown again with rotten tomatoes for the second time by the entire tech community. Therefore, Apple Search must be rolled out after it’s perfectly usable for human being, not “Alien”.

Not to mention, in order to avoid another humiliation just like what already happened on Apple Maps and SIRI, Apple must willingly put the label “beta” on its search engine name. Although this move is absolutely against Steve Jobs’ philosophy, this is really important to let people know that Apple Search is still in the early stage, so things like bugs and errors will be familiar to see.

Conclusion

Bottom line, even if many people are still skeptical with the rumors about Apple making its own search engine, then we should remember that a year ago, Apple just kicked Google Maps and YouTube app out from iOS 6. And that was a really huge decision.

So if Apple dared to remove such huge applications like Google Maps, YouTube app, then don’t ever be surprised if in the future, Apple would do the same thing to Google search engine or even all of Google apps and services from iOS.

Furthermore, killing all of Google apps from Apple devices can be considered as Steve Jobs’ famous “thermonuclear war” against Android, which now is against Google too.

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Apple iPhone 6S Review

A few months ago Apple released the iPhone 6S and if you’re not familiar with the Apple practice you may be confused about this new iPhone as it looks identical to the iPhone 6 but fear not they are not the same. On the inside at least.

There is better hardware, improved camera, stronger case, the new 3D Touch and (at last) 2GB of RAM. Over the years the ‘S’ always brought something new to the plate, the iPhone 4S added Siri and the iPhone 5S had the Touch ID fingerprint sensor.

The main addition to the iPhone 6s is definitely the new pressure-sensitive touchscreen technology named the 3D Touch that although right now is quite awesome and will definitely become more interesting when more apps are released for it.

Overall, what Apple has to do is to convince people that the S variant of iPhone 6 is worth the upgrade, even if there are a lot of other smartphones to choose from and unfortunately the iPhone 6S doesn’t seem like a game changer, it only has some subtle upgrades that do have a lot of potential with future updates or installments.

Design

At first glance, the iPhone 6S seems identical to the iPhone 6, it has the same rounded corners and edges, but there are some subtle design changes.

The front of the phone is now stronger, the glass being less likely to shatter if the phone is dropped and lastly, the iPhone 6S is now made of the 7000 series aluminum.

As said before, these changes are subtle and will most likely go unnoticed by most. The volume buttons, the silencer switch and the power key are in the same place as last year and this isn’t a bad thing because the phone is easy to operate with one hand and the buttons are exactly where they should be.

As a side note, the iPhone 6S is compatible with iPhone 6 cases.

Design

The iPhone 6S seems to have the same display as the iPhone 6, featuring a 4.7-inch LED-backlit IPS LCD display with a resolution of 1334x750p, 16 million colours and a pixel density of 326ppi.

Although there are far cheaper phones that offer 1080p resolution or even 4K display(which is a serious overkill!), the iPhone 6S still offers a great display experience, being crisp and clear, with deep blacks, bright whites and very accurate colours.

While the resolution stays the same there is one major addition from the last year’s flagship. You are now presented with the 3D Touch which offers a completely new way to interact with the iPhone.

This opens up whole new possibilities. If right now you can only open pop-up windows, trigger quick actions or expand, preview links and messages and there is a lot that can be done in the future.

Performance

The iPhone 6S features better hardware than the iPhone 6, with an Apple A9 Chipset, 1.84GHz dual-core Typhoon CPU, six-core PowerVR GT7600 GPU, 2GB RAM and, still, no card slot.

This translates into smoother multitasking, better handling of graphically-demanding tasks (like playing games), there was no stuttering, no dropped frames and the phone never lagged while we used it.

But there are some shortcomings. Apple decided to keep 16GB as base memory for iPhone 6S and because there isn’t a microSD slot, filling up those 16GB will happen in no time.

Software

The iOS has always been the backbone of the iPhones and the new installment, the iOS 9 offers the same stability and user-friendliness we were accustomed to and thanks to its subtle tweaks over the years and the new added 3D touch, the iOS 9 is the best iPhone software to date.

As always, the iOS is quick and responsive, the App Store is still vibrant (and of higher quality than Google Play Store) and the apps have suffered some transformations and upgrades.

The Apple Maps, now, has transit directions, there is a News app, that is quite basic, pulling topics from different sources in a magazine-style interface. Notifications are now filtered by time, not by app and thanks to the M9 coprocessor, Siri is always on standby you can now you can wake it by yelling Hey Siri instead of pressing a button. Siri, also, can respond to a lot more commands.

The 3D Touch is its main feature and although in its infancy, is implemented the best with Apple’s Mail. You can preview messages, archive them or mark them as unread.

Battery Life

The iPhone 6S features a non-removable 1715 mAh battery. Yes, you heard that right, the battery is actually smaller, a downgrade from the iPhone 6’s 1810mAh.

There have been complaints about the battery from the iPhone 6 and yeah, Apple didn’t quite addressed this issue. Anyway, the battery life averaged at 15 to 16 hours a day and there are a lot of people who need to recharge their iPhone 6S during the mid-afternoon.

It’s not like it isn’t understandable, the reason being the implementation of 3D Touch. The battery didn’t have enough space and they wanted to keep the same design as iPhone 6. Still, there are lots of smartphones that feature 4000mAh and battery life is usually a deciding factor for buyers.

Conclusion

Is iPhone 6S a great phone? Yes, it is. It does have its unique features and they promise a great deal in future updates. Is it worth upgrading over iPhone 5S? The users of iPhone 5S are the main target, the iPhone 6S being leagues ahead from all points of view (better camera, larger screen, better display, higher performance, a lot more stable).

But can Apple convince iPhone 6 users to upgrade to 6S? Maybe. Right now, the iPhone 6S doesn’t offer something revolutionary and it is pretty close to the iPhone 6, but it may be worth getting a taste of these early installments (like 3D Touch) ahead of everyone, before it gets widespread. And if you want to switch from Android or Windows or you’re just curious how iOS works, then the iPhone 6S is the best choice.

For more high quality reviews check out http://www.mbreviews.com

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Apple Finally Encourages You to Buy Cases for the iPhone7

As the single highest selling smartphone in the world, Apple’s iPhone is the trend setter in the smartphone market, just like their iconic MacBook laptop and iMac all-in-one desktop systems have been settings trends in the computer market, for more than a decade now. One of the most divisive questions in the smartphone market, after the choice between iOS or Android powered devices, is the decision whether to use your phone in a case or not. While other manufacturers have not really come out against cases and some have even released their own cases for their phones, Apple has always been firmly anti-case.

This may seem at odds with the fact that Apple does indeed sell silicone and leather cases for their own phones and has been doing so for many years. This year too, Apple has updated their own leather cases for the iPhone 7 to include colour matched aluminium volume buttons. This is in addition to the thousands of other designer cases for the iPhone 7 and 7 Plus that new iPhone owners will be able to choose from.

Jet Black is the new Black

Apple’s huge about-face in the matter of cases comes because of one particular new colour that they just launched with the iPhone 7. Apple fanbois and fangirls will have guessed already, since the colour has turned out to be the most popular. The colour is the shiny, Jet Black. Apple itself, for the first time recommends that you choose one of the many designer cases for the iPhone 7 Plus or 7, for your new phone. Actually, they just recommend a case and hope that you’ll choose one of theirs but you get the idea. The reason for this is because the surfaces of the Jet Black new iPhone 7 and Plus are so smooth and shiny that they are prone to get scratched if you use them without a case. Apple of course, has come up with their own made up marketing term for scratches, they call them micro abrasions. A rose by any other name and all that but the long and the short of it is that if you don’t want your Jet black new iPhone 7 to be covered in fingerprints, scratches and ‘micro abrasions’ you should get one of Apple’s cases or better still, one of the many third party designer cases for the iPhone 7.

Why Jet Black?

The more logical ones among you may ask what the point even is of choosing a specific iPhone colour if that means that you have to keep the iPhone covered in a case but that is just being way too logical and reasonable. Apple fans have already lapped up the Jet Black iPhone 7 and early stocks of the colour in both the iPhone 7 and the larger iPhone 7 Plus are already sold out. This is despite that fact that the colour is only available on the more expensive 128 gb versions of the new iPhones. The real winners here are obviously the case makers.

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A Short History of Apple

Since its humble beginnings as a computer company flogging hand built machines conceived by an out of work college dropout, the Apple empire has certainly come far. Today, Apple Inc has almost 50,000 employees and reported a $14 billion profit in 2010, becoming one of the most valuable computer technology companies in the world. Moreover, it has become a unique brand phenomenon with Apple products being snatched up all across the world – and consumers are still clamouring for more.

From the first Apple I to the iPhone 4 – here’s a look back at some of big Apple wins and a few of its failures through the years.

1976 – Apple was first founded on 1 April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Wayne subsequently sold his share of the company back to his partners for $800. The first offering by the company was a hand built Apple I personal computer retailing for $666.66.

1977 – The Apple II was introduced. Boasting colour graphics, open architecture and a floppy disk drive interface, the Apple II was positioned well ahead of its competitors and subsequently became the personal computer of choice for the business world with the VisiCalc spreadsheet program.

1983 – The Apple Lisa was launched, the first to feature a Graphical User Interface (GUI).

1984 – Apple launches the Macintosh with its powerful TV commercial directed by Ridley Scott. The Mac was a success thanks to its advanced graphical capabilities – perfect for desktop publishing.

1985 – Co-founder Steve Jobs resigns from Apple and goes on to develop a new computer company, NeXT Inc.

1989 – 1991 – Macs go portable with the Macintosh Portable and the PowerBook, which set the ground for the layout and ergonomic design for most future laptops and personal computers.

1986 – 1993 – During this time, Apple produces a few product flops including a digital camera, portable CD players and video consoles. The Newton was Apple’s foray into portable handheld computing devices but also had limited success.

1996 – Apple purchases NeXT, bringing Steve Jobs back into Apple as an advisor. He eventually became the interim CEO until 2000 when he officially stepped into the role permanently.

1998 – The iMac, with its advanced digital video editing capabilities, would become the launching pad for Apple’s return to being a computer industry leader.

2001 – Apple introduces the first generation iPod which would revolutionise the digital music industry and become hugely successful with almost 300 million iPod units in its various forms and generations sold since its debut.

2003 – To follow up on the iPod’s success, Apple launches its iTunes store.

2005 – Apple releases its popular line of Intel powered computers with the introduction of the popular MacBook, MacBook Pro and iMac. These would eventually come to replace its previous models of the PowerBook, iBook and Power Mac. Today, the Intel powered models have been updated and re-released and continue to be some of the most popular computer models sold today.

2007 – The first Apple iPhone is launched revolutionising smart phone technology and mobile computing. The App Store allowed third party developers to make and distribute iPhone compatible applications, including some of the most popular games today, like Words with Friends and Angry Birds.

2010 – Continuing to blaze new paths, Apple introduces the iPad tablet computer that worked with all iPhone applications. The iPad has already sold almost 15 million units in its first year and consumers are already looking to buy or rent an iPad 2.

Today, Apple fans are waiting for more updates on their favourite products with the iPhone 5 and the iPad 2 expected to debut in 2011.

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